RAMEN TATSU-YA

Objectives:

Ramen Tatsu-ya, with locations in Houston and Austin, TX, wanted to create a campaign to highlight menu items and entice clients to beat the heat of the hot Texas summer at their locations. The brand plays off a balance between traditional Japanese culture and pop culture and was open to new creative solutions.

Solutions:

The concept was to explore “what would a yeti do if it were trapped in Texas,” juxtaposing the yeti cooling off with a cold drink and cool noodles in a tropical setting. This creative solution was designed to be both playful and attention-grabbing, aligning with Ramen Tatsu-ya’s brand identity.

The Process:

• Concept Development: Brainstormed and refined the idea of the yeti in Texas.
• Illustration: Hand-illustrated the yeti, palm trees, and added a chain with the Tatsu-ya logo for brand recognition.
• Color Variations: Developed unique colorways for each location to enhance sub-brand recognition.
• Client Collaboration: Worked closely with the client to ensure the concept and illustrations met their expectations.

Deliverables:

• A variety of social media assets
• Posters
• Sandwich boards
• A landing page
• Artwork for a Spotify “summer of chill” playlist

Results:

The campaign successfully captured attention and aligned with Ramen Tatsu-ya’s brand identity, encouraging customers to visit their locations during the hot summer months. Client feedback was positive, appreciating the unique and playful approach that stayed true to their brand.