Logo &
Branding
Services
Your Logo is super important
...but it's only a small part of a successful brand!
Let's build something that makes your competitors jealous!
Your business deserves more than “good enough.” Let’s create something that reflects your expertise, connects with your audience, and moves your business forward.
Visual Brand
package
A fully developed visual brand system that ensures consistency, flexibility, and polish across all platforms.
What’s Included:
- Discovery Call – Understanding your business, audience, and brand goals.
- 3 Initial Logo Concepts. Thoughtful, strategy-driven designs
- 2 Major Revisions & Unlimited Minor Adjustments… Refining until it’s just right.
- Full Logo Suite:
- Primary, Secondary, and Tertiary Logos
- Social Media Profile Icons
- Comprehensive Brand Guide:
- Full Color Palette with Usage Guidelines
- Typography Selection & Hierarchy Rules
- Logo Usage Guidelines & Applications (Clear Space, Scaling, Do’s & Don’ts)
- Custom Brand Pattern, Illustration or Iconography… A unique, branded design element to reinforce your identity.
Comprehensive brand identity Package
A complete brand system for clarity, consistency, and confidence. Includes mission, vision, values, competitor research, audience insights, and brand voice, plus a full visual identity with logos, colors, type, imagery, and usage rules. Built to work everywhere.
What’s Included:
Everything in the Visual Brand Package PLUS:
- Expanded Logo Applications – Ensuring versatility across different materials and platforms.
- Mission, Vision, and Core Values Development – Define your brand’s purpose and long-term direction.
- Competitor & Market Analysis – A deep dive into your competition to help you stand out.
- Brand Voice & Messaging Guide:Establish a consistent tone, personality, and storytelling approach.
- Ideal Audience & Brand Persona Development – Understand your target market and how to connect with them effectively.
- Brand Launch Strategy Guide: A roadmap for unveiling your new brand successfully.
- 30-Day Brand Check-In: Continued support to answer questions and refine your strategy.
My Process
Step 1: Discovery Call
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We’ll kick things off with a one-on-one chat to talk about your business, your goals, and who you’re trying to reach. This sets the stage for everything that follows. Most importantly, this is where I learn all about you and your business!
Step 2:
Mood Board
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I’ll pull together a visual direction with colors, type, and inspiration to make sure we’re on the same page before I start designing.
Step 3:
Design Exploration
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Behind the scenes, I’ll create dozens of ideas and sketches. From there, I refine the strongest concepts and present the top three that best match your brand.
Step 4:
Color and Refinement
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Using everything we uncovered in your discovery call, mood board, and a little color psychology, I help define a color palette that fits your brand’s personality and goals. Then I refine your chosen concept until it feels just right.
Step 5:
Variations and Assets
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Next, I create your full logo suite. That might include alternate logos, icons, and other brand elements to keep your visuals flexible and cohesive.
Step 6:
Brand Guide & files
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You get a clean, easy-to-follow guide with your colors, typography, logos, and usage rules. Everything you need to stay consistent moving forward. Plus all the files and file types you will ever need!
