Objectives:

To create a comprehensive visual brand identity that includes a responsive logo suite, custom brand pattern, and defined colors and typography for Morning Sun.

Solutions:

Developed a full logo suite, custom brand pattern, and established a cohesive color theme and typography, ensuring Morning Sun has all the tools needed for effective marketing and brand consistency.

The Process:

• Logo Suite: Hand-drew the main logo for a playful, organic feel and created a badge logo, horizontal and vertical logos, a lettermark, and a brand icon.
• Brand Pattern: Designed a series of hand-drawn icons to create a fun and versatile custom brand pattern.
• Colors and Typography: Defined a color theme and curated a font suite to ensure cohesive marketing materials.
• Mock-ups and Samples: Compiled all elements into practical samples and mock-ups, demonstrating how Morning Sun can utilize their new visual brand.

Deliverables:

• Responsive Logo Suite (emblem, horizontal, letter mark, icon, vertical logos)
• Custom Hand-Illustrated Brand Pattern
• Color Theme
• Typography
• Mock-ups and Samples
• Visual Brand Guide

Results:

Provided Morning Sun with a robust and flexible brand identity toolkit, enhancing their marketing efforts and ensuring brand consistency across various platforms.