Brief:
My dear friends started a vehicle rental company in Grand Junction, CO. They asked me to create a logo and visual brand for the business. I knew right away I wanted to challenge myself to create a rental logo that did not feel too corporate, but professional enough to be taken seriously. I included a key, the mountain range and the three R’s from the name. I created a color scheme that pulled a little from the owners Kenyan roots.

Scope:
Create a visual brand for a Western Slope Colorado based car rental company

Deliverables:

• Logo
• Brand Guide