Objectives:

To create a brand and website for a parent-led outdoor nature learning program in Grand Junction, Colorado, following a sudden operational model change by Tinkergarten.

Solutions:

Quickly pivoted to develop a brand and website that resonated with the target audience, ensuring it captured the essence of outdoor learning and community engagement.

The Process:

Brand Development: Conceptualized and designed a brand identity that reflected the values and mission of the program.
Website Creation: Developed a user-friendly website that provided essential information and facilitated engagement with parents and children.

Client Collaboration:

Worked closely with my wife to ensure the brand and website met her vision and needs.

Deliverables:

• Logo
• Brand Guide
• Website
• Social Media Assets

Results:

Successfully launched a cohesive brand and website that my wife loved, enabling the program to continue thriving in its new format and effectively reaching the community.