BIGHORN TRANSPORT
VISUAL BRAND
Objectives:
Bighorn Transport, a new luxury transportation service based in Grand Junction, CO, wanted a brand that reflected their high-end customer service while embracing the adventurous and rugged spirit of the Grand Valley. The goal was to create a visual identity that combined sleek elegance with a nod to the area’s iconic wildlife.
Solutions:
To capture this vision, I designed a stylized bighorn sheep logo, incorporating the silhouette of a mountain range within the negative space to represent the region’s rugged landscape. The logo was paired with an elegant serif font, striking a balance between the adventurous and luxury aspects of the brand.
The Process:
- Concept Development: Focused on blending the adventurous spirit of the Grand Valley with a luxury feel, using the bighorn sheep as the central symbol.
- Logo Design: Created a sleek, stylized bighorn with a mountain scape hidden in the negative space of its silhouette.
- Typography: Selected a high-end serif font to complement the rugged logo and reinforce the luxury transportation vibe.
- Client Collaboration: Worked closely with the Bighorn Transport team to ensure the design aligned with their vision and expectations.
Deliverables:
- Responsive logo designs (including primary, secondary, and icon versions)
- Sticker design
- Vehicle branding concepts
- Comprehensive Brand guide and file package (all formats required for web, print, and vehicle application)
Results:
Bighorn Transport’s brand launch was met with positive reception, highlighting the seamless integration of adventure and luxury in its design. The iconic bighorn sheep logo became a standout feature, representing the Grand Valley’s wild spirit while elevating the transportation service’s premium experience.
