Mentorship - Be Someone Design

You can build anyone's brand but your own.

You’re a good designer…probably a great one. The work is solid, the clients are mostly happy, and somehow you’re still broke, exhausted, and quietly terrified someone’s going to figure out you have no idea what you’re doing back there.

Let’s fix that.

Let Me Guess, You're...

You charge a fraction of what the work is worth, because saying a bigger number out loud feels like a dare.
You burn four hours writing a single proposal and still toss in extras "just to be safe."
You're working nights and weekends for money that never quite adds up.
And you're a little embarrassed to send a new client to your own website.

But you wish

You could charge what you're actually worth and say the number without your voice shaking.
Set your own schedule and pick who you work with
You could send a proposal in twenty minutes instead of half a day.
You could point someone to your own site and feel proud, not apologetic.
You could work less and make more, which was the entire point of going freelance in the first place.

Here's the part
nobody told you.

You went freelance because you’re good at design. Then you found out that being good at design and running a design business are two completely different jobs.

Most creative businesses are run by brilliant creatives who never learned to run a business. You thought you’d just make the thing and charge for it. Turns out the thing is the easy part.

Nobody’s born knowing how to price a project or hold a line on a contract. It’s learnable. Teaching you to do it is the whole point of this.

I made

every one of these mistakes first.

I undercharged. I gave away the farm to keep clients who didn’t respect my time. I built a six-figure design business the hard way, by faceplanting through every mistake you’re about to make so I could figure out what actually works.

Twenty-plus years in, across work for Disney, The 5th Avenue Theatre, The Wilderness Society, Purgatory Resort, Leki, and Ramen Tatsu-ya, I got good at the part design school skips entirely: running the business behind the work.

So what is a captive design nerd to do?

The Free Range Design Nerd Mentorship

Six months. Direct access to me. A full vault of plug-and-play tools and a roadmap that takes you from underpaid and overwhelmed to confident and booked out.

You get six months of me working on your actual business with you. I show up, I dig into your real work, and your business looks different at the end of it. No video library to mean to watch and never open.

I have fallen on my face so many times (in 20+ year career), so that you don’t have to.

Work directly with me and use the tools I use in my 6 figure design business to get a jumpstart on your freelance freedom.

Here's how:

Phase 1:
Your brand, for once.

You build full brands for clients, then run your own business off a logo you slapped together in 2019 and some colors you “kind of like.” Start here, because you cannot charge premium prices while your own brand quietly whispers amateur.

Build a real brand strategy, the kind you sell to clients
Define a look and feel that matches the work you actually do
Create or rebuild your logo system
Add the brand elements that make you look established
Document it all in a brand guide you'll actually use

phase 2:
The systems that are killing you.

The four-hour proposals. The pricing you guess at. The contract you borrowed from someone else’s Google Drive. This is where the business bullshit dies so you can get back to designing.

phase 3:
A website you'll stop apologizing for.

No more hiding behind Behance and Pinterest, praying someone stumbles across you. You’ll build a site you’re proud to send people to, on purpose, with strategy behind every page.

Phase 4:
Now put it to work.

You’ll have the tools. This is where you learn to use them without second-guessing every move.

Manage projects without losing your mind
Work with clients from a position of confidence
Get your time back
Learn how to get your name out there
Bring your real, live projects and get my eyes on them

In this 6 Month high-touch program, you’ll get weekly direct access to me, a full vault of plug-and-play tools, and a roadmap that takes you from burned out to booked out.

This is not a pre-recorded course collecting dust in your inbox.

You may be saying "I already have a logo & website"

I thought the same thing. When I finally sat down and committed to doing the this process, my business skyrocketed!

"I can't thank Jorde enough for his guidance! After years of working as a Graphic Designer, I knew I wanted to start my own freelance business, but I had no idea where to begin. The process felt overwhelming, and I was unsure of what steps to take. Jorde made everything so much easier by breaking down the startup process into manageable steps and providing guidance with every step.

What stood out the most was his willingness to share his knowledge openly. Instead of gatekeeping industry insights, he walked me through his own experiences, which made all the difference.

I went from having just an idea, to building a brand I’m proud of. If you're thinking about going freelance, I highly recommend taking this course!.

"If you're a graphic designer, I highly recommend working with Jorde of Be Someone Design Co. Especially if you're in a spot where you are so close to growing you can taste it, but your brand and systems aren't as dialed as what you put out there for others (and you want to have streamlined systems for working with clients). I can't say enough good things, truly. Jorde has a gift for asking the right questions, has a very organized system to follow, and leads with the most understanding and kindness for how my unique brain works. I have continued working with Jorde since completing the mentorship, because I find his guidance so helpful. My business is thriving and I work with the best clients who appreciate what I do and trust me because of how thoroughly my business has been built."

"The Free Range Design Mentorship changed the trajectory of my business. It gave me direction, clarity, and confidence. I now feel that I am able to grow it in a manner that is aligned with my values and sustainable. If you feel lost in running a freelance design business, and keep putting business building to the side, I couldn't recommend this program more! Jorde is a fantastic mentor, and the processes he shares in the mentorship are ones that I am so grateful to have moving forward!"

FAQ's

I already have clients and a website. Do I need this?

Plenty of my people came in with clients, a logo, and a site they didn’t love. Busy and broke is still broke. If that’s you, this is exactly who the program is for.

I've been freelancing a while and it's still a slog. Will this actually help?

Yes. I’ll help you pin down what’s been holding you back, undercharging, weak systems, a brand that undersells you, and you’ll fix it with me in your corner. You’ve got plenty of experience. What’s missing is the business machinery that turns experience into good money and sane hours. That’s what these six months build.

What's the time commitment?

A one-hour one-on-one with me each month, plus a weekly one-hour group call. That’s the rhythm for all six months.

What if I can't make a session?

You get out of this what you put in. You’ll schedule your one-on-one yourself, so pick a time that actually works. Group calls keep you moving even when life gets loud.

Is this just another course?

No. There’s no pile of videos to ignore. It’s six months of me in your business with you, on your real brand, your real pricing, your real site.

Stop building everyone else's empire on a freelance budget.

You didn’t go freelance to work more for less while feeling like a fraud. Six months from now you could be charging real money, sending proposals in your sleep, and pointing people to a brand that finally looks like you mean it.