Selected work For Green River Community Health
The Fullbrook center
Fredericksburg, Texas
Brand Identity / Website / Social Media Design
The Fullbrook Center came to me roughly eight years ago, before they’d opened their doors. They needed a brand for an all-women’s addiction treatment center that could hold two things at once: the seriousness of what they treat, and the femininity of who they treat. Most recovery brands get one of those right and sacrifice the other. This one had to carry both.
The solution was a soft feather mark paired with a confident, condensed sans serif. The feather carries the weight a client leaves behind when they walk out the door. The typography carries the clinical authority that makes families trust the program with someone they love. The two pieces hold each other in tension, which is exactly what the brand had to do every day.
From there I built a high-converting website and a system of social media graphics that carried the message across every touchpoint a prospective client or family member would encounter before making the call.
Today, The Fullbrook Center is one of the most recognized women’s treatment programs in the country.
Ethos Wellness
Houston, Austin, Chicago
Brand Architecture / Identity / Web / Print / Social /Custom Staff Hub (Website)
Ethos Wellness wasn’t a single brand project. It was a brand architecture project.
I’d already built successful brands for the founders in previous years, including a residential treatment center and a large therapy practice. They were ready to tie everything together under a parent identity that could hold the existing brands and the new ones coming. That meant designing a system, not a logo.
The work centered on building Ethos Behavioral Health as the parent company, then designing Ethos Wellness as a child brand that flexed off the parent’s foundation. Rather than create entirely new identities for each service line, I used shifts in color and typography as the primary differentiator. Same DNA, different expression.
Under this architecture, Ethos opened locations in Houston, Austin, and Chicago, each one carrying the same parent recognition while still feeling distinct for its own market. For Ethos I built the full ecosystem: brand strategy, identity, website, print collateral, social media graphics, and an internal staff hub as the organization grew.
This is the closest project in my portfolio to what Green River Community Health is structurally. A parent organization with a community-facing identity that needs to live both independently and in clear relationship to its parent.
Pioneer Point Recovery
Lake Tenkiller, Oklahoma
Brand Identity / Website / Visual System
Pioneer Point Recovery came together when the CEOs of Burning Tree Programs and The Last Resort Recovery decided to leave their respective roles and open their own men’s residential treatment center in Oklahoma. Both had hired me before, separately, at their previous companies. When it came time to build the brand for what will likely be the most important program of their careers, they both reached out to me independently.
The brand needed to carry the weight of what these two leaders had already built elsewhere while standing on its own as something new. I built the complete identity around a bison mark that signals strength, endurance, and survival through harsh conditions, which mirrors the long arc of real recovery. The system pairs that mark with a confident slab type, a grounded color palette pulled from the land around Lake Tenkiller, and a handmade paper texture that signals slower, simpler, more deliberate work.
Beyond the identity, I built the full ecosystem: brand strategy, audience personas, competitor analysis, voice and messaging guidelines, the brand standards guide, and the website. Pioneer Point opens in August 2026.
