Nada Más Coffee

Objectives:

Mindy Suggs is a realtor in Austin, Texas who kept running into the same problem – no quality coffee at her real estate events. So she created her own solution: Nada Más Coffee Co., a popup coffee company rooted in her Mexican heritage. She needed a brand that felt professional enough for corporate events but personal enough to reflect her roots. The goal was a clean, confident identity she could launch quickly without a full brand deep dive.

Solutions:

We went with our Starter Brand package – perfect for a new venture that needs to show up professionally without overcomplicating things. Starting with a discovery call, we dialed in Mindy’s vision: honoring her heritage while keeping the look modern and versatile for popup settings. The result is a brand that works just as well on a coffee cup as it does on event signage.

The Process:

The heart of the brand is the sugar skull coffee cup with marigolds – a nod to Día de los Muertos and Mindy’s Mexican heritage. It’s playful but purposeful, memorable without being kitschy. We built out a full logo suite around this central mark, pairing it with a hand-lettered script wordmark for warmth and a badge lockup for flexibility. The color palette keeps it grounded – warm terracotta and classic blue that feel approachable and authentic.

Deliverables:

• Discovery call to learn the business and goals
• Full logo suite: primary, secondary, and brand mark
• Brand colors and typography selection
• Mini brand guide with logo usage and file overview
• All final files in SVG, PNG, JPG, PDF, and EPS